notch brewing.

Beer tastes great! If only there was a way to keep drinking without becoming completely intoxicated. This is the methodology behind Notch Brewery's specialty - session beers. The unique craft brews: Left of the dial, Saison and Hootenanny needed packaging to match the unique premise and stand out on the shelves. Using a bright palette and bold typographic lockups, this beer is hard to miss on the shelves.

Color theory

Illustration

Can design & packaging

Bottle labels & packaging

D'Arrigo-logo-on-cutting-board
notch-left-of-the-dial-cannotch-saison-cannotch-twelve-pack-wrapsnotch-hootenanny-bottlenotch-hootenanny-six-pack
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